web technologies
What do our web applications deliver?
Take head count costs out of an existing process by introducing automation.
Example: Development of trigger based emarketing welcome program which reduced cost by 45% and increased conversion versus the postal based approach by 24%
Empower users to access and mine data hosted on legacy systems through integration.
Example: Consolidated 8 disparate data sources into a single repository which could be searched and mined to delivery both insights and highly targeted lists for cross and up sell campaigns.
Acquire greater insights from customers through on line dialogue via surveys, polls and data acquisition tools.
Example: Empowered self serve email users to create a poll within messages which delivers immediate insights.
Migrate processes on line to deliver cost savings.
Example: Developed a donor retention strategy for Australian Red Cross which migrated all donor update communications to email, generating cost savings of 34% and lifted retention rates by 11%.
Integration of complementary systems to extract maximum opportunities from data
We have integrated our email engine with both salesforce and unica to enable our clients to use best of breed technologies in harmony.
We cover a selection of our web applications in greater detail in our case history section.
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